Wondering What Our SEO Strategy Is And Why We Are Different?
Many people call us daily and ask us Why they should hire us and Why we are different then the other companies. They also ask us How we do our SEO an what makes our SEO so special vs the other companies… I will be more then happy to explain this to you with 100% honesty and maybe you will see what sets apart from other SEO’s.
In our eyes there are a few things you need to know for SEO. The first thing is “Authority” and “Trust”. Authority and Trust are the same thing in a way and way different in another. Let me explain. Once a website is creating and the on-page SEO is perfect Google now knows what the site is about but it does not trust your website yet. We make Google trust your website by building social signals and quality backlinks to your website. Once your website begins to appear on the first 5 pages of Google we know that “trust” has been established and we begin building more quality links to build up your websites authority in the eyes of Google. Since May 2014 Google has created a virtual sandbox where new sites sit until Google trusts them to rank for the keywords that they are optimized for. Now this sounds easy but it is VERY easy to over optimize a site and unlike many years back link building if done wrong can create huge problems in the future. This is why we take great care in creating the links and how they are structured.
Our strategy is simple.. Do what works! With that said let me explain the SEO process to you and how we will make your site reach page 1 in Google quickly.
- The first thing that we will do is look at your competition and do an in-depth analysis on them and find out how they are ranking on page 1 of Google and what keywords they are targeting.Once this is complete we will then perform keyword research for your site to find you the best ROI for your business based on your budget and the SEO package you have selected.
- Next we fix any onsite SEO issues your website may have..Such as the title tag, meta description and header tags. Once this step is completed we will go through your site and add LSI keywords to your content along with the right amount of your keyword you want to rank for in Google. We will fix the websites structure in needed along with creating a sitemap and adding schema markup.
- The next step in our SEO process is to now submit your website to Google webmaster tools so Google sees your website exactly how we want them to see it. We submit the sitemap and also any schema markup we have created.
- Now that all the content, structure and the website is submitted to Google how we want them to see it we begin creating highly authority “Social signals to your website. This shows Google and the other search engines that your website is “popular” and “trending” and this helps it rank much faster. Especially if it is new..
- Now that your onsite SEO has been set up we begin what we call “dynamic link building”. We take great care in the backlinks that we get for your website and make sure they are quality and the anchor text ratios are not over optimized. We use press releases, web 2.0s’, authority links from wikipedia and other large sites along with social bookmarks. We use a wide range diversified platforms for our linking to ensure it is not only natural but quality. We do not spam or do “non Google friendly SEO” in anyway.
And that is it..That is our “special sauce” and how we do our SEO..
Its not a big secret and we have nothing to hide, the thing that makes it work is How we do it and make sure we do not leave anything out.